SFA For South African Pharma Companies

Every pharma organisation needs a workforce that’s efficient and is highly productive. An organisation cannot survive today without the aid of the Business Intelligence and from the several options of software for pharma and fmcg software for sales that are available for the organisations, you must opt for the one that suits your needs the most. The South African pharmaceutical market was estimated at $3.8 billion in 2011, and is expected to reach at $7 billion in 2018. That growth is combined with an annual growth of 9.2% with Compound rate. This software not only helps you to run an efficient workforce but is designed keeping in mind the growth and the past pharma market in south Africa. They also aid in several workings of the Pharma Companies. The dedicated MR Reporting software helps you to manage inventories in an efficient way thereby giving you help and growth of the Company. The main components of the SFA are as follows:

• The sales reports are generated on daily basis.
• Option of the statement for both stocks and sales.
• Calculation of individual expenses.
• Alerts can be customized according to the importance.
• Comes with a mobile application.
• Tracking can be done with the onboard CRM.

A highly motivated and performing sales force is the backbone of every company. As they contribute a lot in the company’s success. A customized ERP that helps them along is an absolute must for the growth too. Today’s competitive world is lot more fierce and has customers who are demanding and they call for deals that are dynamic. The salesperson of the company need to be attentive and if he has the right customized ERP and software solution to back him up with, he can do wonders for the company. The Sales Force Automation (SFA) software takes care of every need and is an accurate online solution for the pharma companies.

Advantages of the SFA:The SFA solution that we have can be used and enabled both offline and online. This gives you a flexibility to use according to your liking.

• The easy interface helps you to increase the acceptance across all user levels and it has reporting formats like the paper reporting for the web that replicates the work.
• It helps you to market in a focussed way and allows doctors to map the products.
• It shows comprehensive and detailed information about the doctors and lists out the products that are available. This gives MR an edge to increase the overall productivity for the company in terms of sales.

The sugarcrm custom apps comes with the Mobilefield force reporting software that helps the sales force in the sales and the management area giving them ease of working and an overall  Effective Sales Process.

Benefits of the SFA:

• Collection of all the data and then processing it in a systematic way.
• The time taken to process the data is considerably less and results in less efforts and more efficiency.
• No need to send the DCR’s to the respective Head Offices as it’s done directly by the apps and the mailings.
• The data is analyzed on the latest basis and all the activities of the field are monitored in an effective and efficient manner.
• Management of the relations with the doctors with all the respective updated data.
• The products can be targeted after systematic identification for the doctor and the marketing need.
• The workings of the MRs can be tracked and analysed in respect to the deviations and the orders that’s been made by them.

The working of the sales team now depends a lot on the CRM. A right Sales Force Automation can do wonders for your organization if it’s set up right. It not only allows you to build new accounting relations, but it also lets you manage the old one with easiness and efficiency. The customer information is maintained in a right order and you identification of the leads and future stages in the sales opportunities can be tracked and worked upon. The right SFA leads the sales and the management team alike and helps them predict the expectations of the customer and their buying behaviour and helping them to forecast revenues

Advanz101's Sales Force Automation

Advanz101 System’s Sales Force Automation helps field force to update field activities like Call Reports, Tour Program, Stock Statements, CRM Activities, and Expenses etc. on real time basis. This enables a seamless connectivity between field and Corporate Head quarters. With sales force automation Field force also gets relevant information to improve their operational efficiency.

Components of SFA: Advanz101's SFA software consists of the following functionalities within the tool:

• 1) Daily Sales Report (DSR): The DSR provides a quick way for collecting information about daily activities of field sales force through mobile and web interface. Details like Retailer visit/Stockist visits/Product detailing/gifts given/ POB details, etc. can be added with easy clicks.

• 2) Tour Program (TP): The Tour Program module enables the field staff to plan station wise visits in the whole month in advance. Sales agents can map different stations and plan a tour using this intuitive and user friendly module. Seniors in the team can also plan joint working with the field sales team.

• 3) Stock and Sales Statement (SSS): The sales staff can use this feature to record secondary sales only by entering closing stock of stockist. It also helps in proactive stock replenishment at stockist / distributor end.
• 4) Expense Calculation: The tedious task of calculating expense for every field staff is taken care by this module. Distances and miscellaneous expenses can be auto-recorded as per the Standard Distance Chart predetermined by the Sales Admin. The review and approval of expenses is thus made easy for the Sales Admin.
• 5) CRM / Merchandise Tracking: This module can record vital CRM related information like special gifts/promotion done for a specific retailer and their commitments against the same. This module can effectively track merchandising activities of your own company as well as of the competitors.
• 6) Customized Alerts: System Generated alerts keep the various management levels updated with the latest information as and when they happen. Based on the data available in data warehouses and transactional systems like Oracle, Siebel, SAP etc. focused alerts are delivered with actionable information for measurable KPIs. These alerts can be received on a daily basis on Mobile SFA or Emails, making them easier to access.

• 7) Importance of Alerts: Targeted Information – In the sea of data that resides in the SFA, it require efforts to find actionable info on different KPI’s. For such scenarios, customized alerts save the day by providing targeted actionable information. The alerts sent are user oriented as per his territory of work.
• 8) Time-Saving: Provides the exact information on demand, hence eliminating the need to access SFA and browsing through the whole data.
• 9) Reduced Dependency on Human Capital: The dependency on human capital is eliminated as the alerts are system generated and not impacted by availability of training resources, employee turnover etc.
• 10) Mobile Application: The mobile application provides all the functionalities to the field staff and management on their fingertips. This makes reporting and data availability handy. Easy, step-wise interface makes the app a productive tool in daily official activities. Users are able to upload activities from the field using mobile, which save their lot of time and improves efficiency. This app can be used to submit a daily sales report (DSR), edit a DSR, CRM/ Merchandise tracking, check alerts, and review real time data including other things.

Sales Force Automation (SFA)

Mobile field force reporting software-customized ERP- SFA and Mobile Apps

 Mobile usage is rapidly growing around the world. Users have started spending more time on non voice usage of phone. This trend has caught up throughout the world. When mobile phones came more than twenty years ago they revolutionized communication and now they are being used for another revolution.

 Companies in the last few years have used mobile applications(apps) to make inroads in the consumer market. These mobile apps are available in varying categories - games, lifestyle, social networking, productivity, news etc. With growth of social media and ability of mobile devices to add location to the products have fundamentally changed how users engage socially and the manner in which they purchase goods and services.

 Companies have started using mobile platform in enterprise segment as well. Companies are encouraging employees to bring your own device (BYOD). With BYOD, companies have to manage the security risks mobile phones poses to the enterprise data, but are outweighed by the convenience it brings to the employees. Most companies have started defining mobile strategies both for internal employees and for its consumers. Sales force automation (SFA) in one area is catching in the enterprise mobile space.

 Advanz101 mobile SFA app has been developed for sales team and field force. This app can be used to submit a daily call report (DCR), edit a DCR, and review real time data including other things. Most of these tasks were previously possible either on paper or using a laptop. Some key benefits of the app are listed below.

 Ease:  Mobile app improves operational efficiency of the complete sales team. With the app, sales team can enter a DCR using mobile from the field without having to wait for end of day or end of week to get in front of computer. This has made operational work easy for the sales rep. It also decreases errors on DCR and delays in submission of DCR. With this app sales person can even enter DCR while waiting in Doctors office.

 Reach: Mobile app increases companies reach within the sales team. Team can get proactive alerts which help them in multiple ways. With sales team all over the field it gets difficult to communicate across to multiple sales representatives at the same time.  Using mobile app company can reach out to all the sales rep or a set of sales rep whenever they want to - this gives them flexibility with mass communications within the organization. Important announcement, product related info, territory information etc can be sent to this app so that when user logs in they will have visibility.

History: App can be used to check historic information. Past records can be accessed any time to give insight into history e.g. before talking to a retailer, field person can check retailer's historic transactions and be prepared for the conversation.

Real Time: For sales team, business is on the road and decisions need to be made quickly. With ability to see real time information on the go puts business on the fingertips. With mobile app users can get real time updates on orders, opportunities, customers etc. Data updated by mobile apps from the field gives middle management instant visibility on field activity of the sales team.

The way consumer apps have transformed how we access information in our day to day personal lives, business apps will transform how we conduct business. Business apps have potential of taking us away from desktops/paper and give power in our Mobile phones so that we can take care of business anywhere and anytime.