“A
man's feet must be planted in his country, but his eyes should survey
the world.”
George
Santayana
Spanish
Born American Philosopher
“According
to a recently-released Accenture
Strategy study
customers in the FMCG retail sector were the most prone to switching
(most likely due to the ease of doing so), with 30% reporting having
switched providers due to poor service & product availability
issues.”
This
data shows that a survey has provided actual picture of business
downfall in FMCG retail sector. The company faces lot many other
problems in this particular sector which cannot be monitored such as
:
- Competitive pressure
- Untapped market
- Demoralized sales team.
- Lack of new sustainable market strategy for Product.
- Products subject to seasonal restrictions.
To
overcome these points, it is required that companies shall know the
pulse of the market and to do so they require the information which
can be collected by organizing “A Survey”.
What
is a Survey? How it will be organized?
Who
is Surveyor ? How a survey team can be created?
Surveyor
can be a skilled person with specialization who can plan, collect and
submit the information gathered. The data collected normally revolve
around organizations or people buy, need, do or think and the reasons
why.
Survey
team can comprise of ideally experienced sales persons who can gather
data or now a-days MBA freshers or students doing projects can also
be recruited to carry out a survey process.
Why
do we do Survey? Or what is the need of Survey?
- Through this process, Companies can gather information of their field sales staff, whether they are doing their work properly or not.
- How Effective and salable are their products?
- Are there any challenges faced by retailers in selling the products?
- Is there any quality issue in our product?
- Popularity of product among a range of products and so on…
Survey
Target Area & Target Questions
Why
do we need to define a target area and questions?
- To ensure the right information is gathered.
- Geographically results and performances vary.
- Precise target questions helps in furnishing proper data.
- Target Questions shall be dynamic as well accurate.
- To identify and select questions for a survey will always be on need basis.
What
do we gather from a Survey?
- Companies can gather information of their field sales staff, whether they are doing their work properly or not.
- How Effective and salable are their products?
- Are there any challenges faced by retailers in selling the products?
- Is there any quality issue in the product?
- Popularity of product among a range of products and so on…
What
is the need of Survey?
- Add times retailer doesn’t want to share his grievances with the TSI.
- Sometimes field sales staff books only orders but doesn’t address any issues.
- Ratings of a product or retailer are not possible on feed back of a TSI.
- Sometimes after repetitive visits retailer doesn’t gives any order and we don’t know the reason.
- There is no possibility of mutual understanding among retailer and surveyor so the chances of accuracy of data gathered is high.
Automated
Survey Module – a different Approach
A
software based Survey module can help to automate the traditional
manual survey process. It can add dynamism to the process & its
outcome. We can gather information about a particular product,
Retailer, stockist and Headquarter etc.
Questions
sets can be automated. It can also support the complaint redress
system. It can come in handy as a mobile app. And Mobile
field force reporting software
Benefits
of Automated Survey Software:
- It will be dynamic and no retailer or distributor will ever be left out.
- Retailers can be categorized and so the questions can.
- Geographically it can be segregated.
- A survey program can be generated periodically.
Conclusion
There
are manual conventional techniques and practices which are incredible
like survey itself, but when it is automated and feature enabled like
survey software, the results will be outstanding and the Survey
module can be a revolution in Fmcg
software for sales
category. And we provides the best software for your business like-
Business
Intelligence,
Sugarcrm
custom apps,
Sugarcrm
developer,
Talend
developer
so
if you want to increase your business so this software help you can
increase your business.
