Sales
force Automation and
Fmcg software for salesis considered a key feature of the business process of a company as
the benefits, direct and indirect help the business to grow in longer
run. In broader terms the benefits are Cost Reduction,
Improved Operational Efficiency and create competitive advantage. Any
Sales force application will have numerous forms and reports to work
on. There are multiple data collection points covering various KPI
spreaded across sales and marketing process. And
company provides the best service like BusinessIntelligence and Sugarcrm developer for your business
Now,
lets take an example of a mobile phone. As it has a number of
features to offer but we end up using some of the important features
like Calling, Texting and Internet surfing only while countless other
features are hardly used on daily basis. And Best software for you
Mobile field forcereporting software
Like
that a SFA is also build by providing various features that help in
achieving multiple benefits, but are we really use those benefits? To
overcome this limitation, one of the important feature is “Automated
Alerts” Its use can help
the salespeople at the right time and right place.
An
automated alert is a notification on the working aspects of the sales
person that will do two important tasks for him combining both his
Future and Past Activities.
Firstly, It will give information about any predefined event planned
for/by him(Future Activity). Secondly, It will auto-assist him by
pointing his pending tasks for the day/month/quarter(Past Activity).
The other type will be the usual information that is important to him
in some or the other way. In
this way, the most crucial of the business information is forwarded
to him in the quickest way possible without anyone’s manual
intervention.
Just
Imagine, the sales person having the power of up-to-date
data/figures/planning about his working even before he has stepped
out in the field. His confidence will be on another level when he
will talk to his customers. Even Better will be to make this feature
available to him on his own mobile handset
These
alerts are customized on Industry specific needs, making the most
important information Available to the field person at right time.
Defining Industry specific Key Performance Indicators to define
alerts makes the Alerts of real use.
An industry specific example of FMCG sector will have certain KPI’s like Territory coverage, Productive / passive retailers, Inventory Management, Primary Sales, Secondary Sales, Reporting, Targets/Incentive, and Revenue. and you can get best service by this software like MR Reporting software and Sugarcrm custom apps
An industry specific example of FMCG sector will have certain KPI’s like Territory coverage, Productive / passive retailers, Inventory Management, Primary Sales, Secondary Sales, Reporting, Targets/Incentive, and Revenue. and you can get best service by this software like MR Reporting software and Sugarcrm custom apps
There
can be endless customization on these alerts depending upon the
company needs. These alerts can be Time
Specific, Working Geography Specific and Hierarchy Specific. As
we can assume this will not only improve his productivity but also
will keep him motivated to work. Such features when combined in a
state of art Sales force automation and
CustomizedERP can
take the organization on a different level.
About
The author:
Atul
Daga is an expert in conventional Retail and Engineering industries
CRM. He has done his MBA from Cardiff University, United kingdom.
(U.K.). As Business Development Manager at Advanz101 Systems, he
actively engages himself with some high valued clients in knowledge
process outsourcing domain. Atul likes DJ’ing as a hobby. He can be
reached at atul@advanz101.com.
